The growing of food and care-taking the sources of food have traditionally been the center of work and joy in all cultures. Food and the labor that produces it are intrinsically woven together and synergistic.

Labor is not a commodity, but an expression of dignity. Labor is the essence of trade. It is a precious and valuable gift we give, not only for self-sustenance, but to contribute to a greater good. Our work defines who we are as much as the food we eat gives us the strength to collaborate and build community.

Food is a necessity of survival for all people, and like labor, is a powerful force in our lives that we regard with respect. While food and labor are huge factors in any economic equation, both food and labor transcend monetary definitions into the realm of pleasure, joy and satisfaction.

The choice of what we eat affects our health and the world around us. To honor our own work in the world is a powerful choice, as well.

Food for People, Not for Profit was the unifying principle, and byline, for the community based food distribution network of which VV was a part during the 1970’s.  Our motivation was control of the food supply for the common good, not profit seeking.

It may be an outdated slogan, but today the words are still relevant to our business. Our goal is sustainability for our farmers, our customers and ourselves; to be sustainable we must be economically viable. Operating with the greater community in mind, offering fair prices when buying, selling and hauling, while providing good wages, benefits and equipment for ourselves, has enabled us to thrive.