We founded Veritable Vegetable on the principles of collaboration, cooperation and interconnectedness. We believe in cultivating and nourishing long-term, mutually-beneficial relationships both externally with vendors, customers, and community members, and, internally between staff.
We place high value on understanding the needs of others, as well as our own. As in all relationships, clear communication is essential to this understanding. The most successful decisions take into consideration what is best for all components of a system over the long term. We use this values-based, partnership approach as a model for all business decisions at VV.
VV makes an effort to ensure that our daily work is consistent with our values. Even though distribution hours can be challenging (we operate 24/7), and the work fast-paced and physically demanding, we know we contribute beyond the walls of VV — be it to farmland protection, sustainable agriculture, policy change, social justice or increasing food access.
Commitment to Customer Service
Our farmers rely on regular, predictable support for selling the crops they grow. Our customers depend on reliable service and high quality for the products they purchase. Close working relationships with our customers and growers enable us to maintain our high level of service. The conscious integration between all of our various work groups internally is highly tuned, and we think, very unusual.