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Produce Notes -- May 10, 2013

Produce Notes

May 10, 2013

Transition Time

The month of May can be summed up as a time for transition; from old to new crops and from Mexican to California produce. This is a great time to feature new items as shoppers are eager for something fresh. Take note of early appearing items as you plan for May displays.

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2013 Growing Green Awards

Organic produce pioneer wins NRDC business award Del Cabo's Larry Jacobs wins Growing Green award for business innovation

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Naturally Enhanced Organism?

Produce Industry Applauds Outgoing USDA Deputy Secretary Kathleen Merrigan

Check out the Produce News Article about Kathleen Merrigan's recent announcement.  

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Congratulations Bi-Rite Market on Your New Store!

A huge congratulations to Bi Rite Market on opening their new store and ice cream shop!  If you find your self in the NOPA neighborhood, be sure to stop by 550 Divisadero Street and check them out.  They are open 9am-9pm daily.  

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Fairness for Small Farmers

U.S. Farm Bill's Missing Ingredient

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Cara Cara Oranges

With brightly colored and flavored flesh, Cara Cara oranges—also known as red flesh navels—were discovered in Venezuela in the mid-seventies, and became available in the U.S. shortly afterwards.  Cara Cara’s low acidity imparts a sweet, aromatic taste, rendering them perfect for eating out of hand, while their zest and juice can be used to flavor sauces. 

The current Cara Cara crop should last through March, so there’s plenty of time to order these fabulous oranges.  Talk to your salesperson today!

 

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Straus Creamery Powered by Poop

Watch this video!

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Nantes Carrots

Grown in Madera, Willey Farms bunched Nantes carrots bustle with flavor and crunch, especially at this time of year.  Apparently, carrots benefit from a light frost, as cold weather causes the root to produce more sugar and juice, making the carrot more flavorful.  Because the overall quality of carrots decline as weather warms, the Willeys only grow carrots through May, preferring not to stretch the growing season past its optimal time.

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Pink Lady Apples

Originally developed in the 1970s in New Zealand, the Pink Lady apple is a cross between Lady Williams and Golden delicious varieties.  Because the Pink Lady is protected by trademark, growers must be licensed to label their apples as Pink Lady.  Otherwise, the apples are sold by their actual varietal name Cripps Pink.  Luminously pink and packing sweet-tart flavor, Cuyama Orchard’s Pink Lady apples shine at this time of year.  Located approximately 30 miles outside of Santa Barbara in the Cuyama Valley, Cuyama Orchards currently grows about 40

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Photo Location: Veritable Vegetable, San Francisco, CA