Blog

Royal Mandarin

Submitted by Denise McAllan Dekker, photo by Barbara Florez on Wed, 02/22/2012 - 11:27

A cross between a tangerine and orange, Royal Mandarins are also known as tangors or Temple mandarins. Our current offerings of Royal Mandarins are grown by Rucker Homestead in Coachella Valley, California, where citrus has been cultivated since the 1870s. Rucker Homestead has grown Royal Mandarins for almost thirty years and their expertise shows; this variety is notoriously fickle with regard to growing conditions and cannot endure any moisture. With an orange-red ‘zipper’ skin, Royals are best eaten fresh; they are easy to peel and the flesh yields a delicate, sweet, aromatic flavor.

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Ruby Grapefruit

Submitted by Denise McAllan Dekker, Photo by Barbara Florez on Wed, 02/22/2012 - 09:55

Originally developed in Florida as a seedless grapefruit 150 years ago, the Marsh variety is the first organic grapefruit to ship in California. The first flush, grown by Bill and John Jessup of B&J Ranch out of Thermal, California, are amazingly sweet and juicy for the opening pick; Bill attributes their flavor to a compost tea he puts into the irrigation water. Don’t forget to ask your salesperson about this delicious fruit!

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VV Presents at EcoFarm Conference

Submitted by Melisa Lin on Mon, 02/13/2012 - 15:04

Veritable Vegetable was a main sponsor for the 32nd annual EcoFarm Conference this year. One of the lectures at the conference, “Truckers Eye View of Organic Produce,” featured our Transportation Manager, Chris Adams. Chris focused her presentation on the sustainability and reliability of our 22 truck fleet. Our trucks utilize hybrid refrigeration units to efficiently cool our produce, and are fitted with aerodynamic side skirts and Deflecktor wheel covers to reduce fuel consumption.

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Kishu Tangerines Available!

Submitted by Denise McAllan Dekker, photography by Barbara Florez on Wed, 02/08/2012 - 12:29

Our current Kishu offering is grown in Ojai, California, and packed by Las Palmlitas Ranch in Carpinteria. Derived from the Pixie, which originates from China and Japan, the improved Kishu yields are due to the way we cultivate this variety in the US. Smaller and sweeter than a Satsuma, the Kishu mandarin boasts a thin, easy to peel, bright orange skin, with deliciously sweet fruit. Irresistibly cute and a great talking point, try one on your produce stand today!

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On the Cusp of Grapefruit Season

Submitted by Denise McAllan Dekker, Purchasing Department on Tue, 01/31/2012 - 16:40

Learn all about Oroblancos, Melogolds and Cocktails.

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Farmers Share Their Favorite Books

Submitted by Daria C -- Marketing Communications on Fri, 01/27/2012 - 15:29

What's on your nightstand?

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Blood Oranges Landing!

Submitted by Denise McAllan Dekker, Photo by Barbara Florez on Tue, 01/24/2012 - 11:22

Although not yet hitting their supply stride, we now have blood oranges available. Normally, the first picks of the season aren’t entirely captivating with regard to color and flavor, but we’ve sampled some particularly delicious fruits from Reedley in the Central Valley and the Temecula area in Southern California. Early in the season there is often no exterior blush that distinguishes the blood oranges from other orange varieties, so we recommend our retail customers cut some fruit open to reveal the raspberry colored flesh and create some visual contrast in citrus displays for their

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Couldn't Say It Better!

Submitted by Daria C -- Marketing Communications on Tue, 01/17/2012 - 11:46

Elise shares her simple science experiment.

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Red Potatoes

Submitted by Purchasing Department on Mon, 11/21/2011 - 10:08

We have gorgeous new crop red potatoes! They come in various sizes and taste delicious. Potatoes are in good supply from local suppliers as well as from trusted growers just over the border in Oregon.

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