On the most fundamental level, we buy from farmers and shippers, transport those goods to a central location, and re-sell them in smaller quantities to retail outlets, restaurants, institutions, and other regional distributors. As certified organic produce specialists, we carry an extensive inventory so our customers can have a diverse selection of produce.
We believe people have the basic right to know how their food was grown and who grew it; we consider such information nearly as important as the physical product itself, and we broadcast it widely.
Whether it’s called logistics, supply chain management or “big truck in, little truck out,” distribution is a necessary component of getting any product to market. At VV, we believe that as a wholesale produce distributor we play a vital and necessary role in getting fresh vegetables and fruits from farm to table. A healthy sustainable food system includes a variety of distribution models, and collaboration and communication between everyone within it.
Because our different departments work so closely together, we are able to control reliable arrivals, fill customer orders accurately with high quality produce, and maintain our high level of service. This conscious integration is highly tuned and, we think, very unusual.