We are dedicated to working with both big and small farmers whether they sell a few seasonal items or a year-round offering of fruits and vegetables. VV represents each individual farm label separately to emphasize unique farm quality and to build grower recognition in the marketplace.
We offer a remarkable array of fresh produce — from lettuce and red delicious apples to unique items like purple carrots, fingerling potatoes, heirloom apples, and shelling beans. We also offer dairy, eggs, cheese, grains, and fresh juice. Our availability reflects our diverse grower relationships.
Our Purchasing Department is known for ethical and competent buyers and for the strong relationships with growers they have built since 1974. Each buyer focuses on a group of products and provides up-to-the-minute market information to our growers and shippers. Our buyers collaborate with our Transportation Department to ensure our growers’ products arrive fresh to our warehouse.
We honor our farmers as artists, scientists, and advocates for the Earth. Our existence depends on the success of our growers.
Learn more about selling your produce to VV or find answers to questions frequently asked by growers.
And a merchant said, "Speak to us of buying and selling."
And he answered and said, "To you the earth yields her fruit, and you shall not want if you but know how to fill your hands. It is in exchanging the gifts of the earth that you shall find abundance and be satisfied. Yet unless the exchange be in love and kindly justice, it will but lead some to greed and others to hunger."
-Khalil Gibran