The Beet Blog

Veritable Vegetable Publishes First Annual Benefit Report

  We’re proud to report we recently became a Benefit Corporation in the State of California. We took this step to ensure the company’s legal status accurately reflects our values-driven business model. We’re excited to release our first Annual Benefit Report to the community. In this report you’ll find an explanation of why we chose […] Read Post »

The Wonderful World of Apples

Fall has officially begun and the season delivers not only crisp autumn air but our favorite crisp, autumn treat—apples! In the mid-1800s, there were thousands of apple cultivars in the United States, some of the most astounding diversity ever developed in a food crop.  Apples used to be prized for their unique characteristics.  They came […] Read Post »

Fresh is It!

There are numerous factors that influence customers into wanting to shop at a specific grocery store. And recent studies show that freshness surpasses price when it comes to customer satisfaction in the produce department. On average customers satisfied with freshness will spend a third more compared to those who are not satisfied. Ordering, receiving, handling […] Read Post »